Those of you who know me, know I have been attending the “largest legal trade show” (aka LegalTech NY) held in New York City, for years. In fact, I just realized that 2017 marks my 10th year attending LTNY!
That’s a full decade of braving the bleak and nasty January weather of NYC, with just one exception, 2010, which I dubbed Ice-A-Palooza as all of NYC was literally frozen over so badly mass transit was shut down and I could not physically get into the City.
Now, why have I braved the nasty weather each year for LTNY? Lots of reasons, including:
- to snuffle out the latest and greatest to report on and/or recommend to my contacts, colleagues and clients
- to enjoy the hustle and bustle of being in the same place as a lot of other legal geeks
- to host events – including lunches, swag-a-thons and dinners
- to meet with select vendors and discuss their product and company news
- to hang out, grab a beer and/or a hug from the people I have connected with through the years, including: @david_bilinsky @nerinopetro @jeffreyTaylor @bschorr @BobAmbrogi @CarolynElefant @glambert @tim_baran @DonnaSeyle @rajuip @jimcalloway @ChelseyLambert @themaclawyer @mrsmaclawyer @allisonshields @craigbayer @markrosch @kprochnow @Wolf_Pinther @rtrautz @danpinnington @bburney @cesiagreen @stephkimbro @Molly_McDonough @barronhenley @nancyduhon @blorish @macsparky @jackhaycock @cschlein @JoanHFeldman @WilliamWilson @IndySoloEsq @rjsisson @NatalieKelly @AlanKlevan @RoeFrazer @JaredCorreia @familyLLB @glambert @MonicaBay
… and 2017 was no different! I did go in to snuffle; I did enjoy the hustle; I also enjoyed hosting a dinner and I got my hugs and one-on-one conversations.
However, the event itself was really quite different this year. The organizer, ALM, made several (significant) changes, including:
- expanding to add “6 mini-conferences” — LegalMarketing, LegalPros, LegalCIO, LegalWomansForum, LegalSmallFirm and LegalExecutive, in addition to LegalTech
- rebranding the event to “LegalWeek – The Experience”
- charging a fee for Expo Hall passes
This was also the first year I requested and was provided an official Press Pass.
To start, I thought it extremely odd that ALM was charging a fee just to enter the vendor Expo Hall. The fee ranged from $15 (if you thought to look before 12/31) and went all the way up to $115 if you registered on site. None of those who normally attend with me were willing to pay in order to get sold to, and I really don’t blame them.
When I spoke with the vendors, I mostly received surprise about the new fee. They had no idea. Some, upon reflection, believed it would stop those just there to grab the swag and candy.
My thought: isn’t that what swag is for? So lots of people from lots of different places grab and keep it? For instance, I still have the @LitSoftwareApp phone holder I received years ago. It sits on my desk and makes me think fondly of the company even though I still don’t have or use an iThing!
I get it though. Except I think those they are referring to are the homeless – who in the past would grab the passes thrown out by those leaving and literally dine on the food stuff put out by the vendors. Obviously, charging a fee won’t stop this practice – better security is the only answer.
As for the rebranding of the event – it’s still only 3 days long so the rebrand to LegalWeek is truly confusing. Also confusing was the hashtag. Most events have 1 hashtag. There were several for LegalWeek, and the one I thought they would use in order to match the new name “LWNY” was not one of them. #LTNY17 and #LegalWeek17 were the two most popular.
Given I was on a full press pass and able to go into any session, I was really looking forward to attending some of the educational sessions this year and live tweeting like in the old days.
My plan was to do the Expo Hall and private meetings on the first day, so I would be able to attend and review the educational sessions that were before/after my lunch and Swag-A-Thon on Day 2. That said, the best laid plans of mice and men …
While I appreciate that ALM was gracious enough to extend me a full Press Pass, they did not think the group of 10-12 attorneys I normally bring with me as worthy of entry to even just the Expo. That necessitated cancelling my annual Swag-A-Thon and the lunch I host each year right before it. This also effectively removed all the fun stuff I had planned for Day 2.
So when you add up my inability to locate the actual rooms, coupled with the confusion over which of the newly created mini-conference tracks would actually be of interest or value, with the cancelled fun stuff on Day 2 – I chose not to take another day off of work and only traveled in the one day.
My 3 suggestions to ALM for next year’s LegalWeek:
- make it a full week event
- use the hashtag “LWNY18”
- give out a physical agenda and map
My Day @ #LTNY2017
Armed with my coffee and a knapsack containing only the most absolutely necessary items (so I did not blow out my shoulder), I headed out before 6am with my bullet journal, two fully charged battery packs and the ShareFile multi connector I got as swag last year.
Previous years had already taught me to munch on something on the way in order to stop my overly loud rumbly tummy around bowls of candies in the Expo Hall, so I grabbed a coffee cake muffin from the Dunkin Donuts right across from the Hicksville LIRR station.
Upon arriving at the Hilton, everything was set up pretty much the same as it had in years past, sign in and Expo Hall on the upper level. There was a very short line for check in and I was handed my pass and not really anything else. I stood there a moment, thinking the person had forgot to hand me the bag with the pamphlets, flyers and other eye candy and giveaways of their vendors. Nope.
When I asked how I was to find the sessions, I was directed to download the app; but no one could help me when I mentioned I used a Windows based device.
Similar to recent years, once in the Expo Hall I noticed it was not jammed. In fact, given the price was anywhere from $15 to $115 just to get in to see the Exhibits, I was actually surprised to see as many people as I did.
That said, it was still not as dynamic nor fun as the day s of my youth:
But I did get to see familiar faces, including the Ladies of Perfect Law who always look fabulous:
and some of my favorite brands/services and/or people, including:
After touring the Expo Hall, I was finally able to locate a Session sponsored by ShareFile (up 2 escalators, through an empty hallway and around the corner) and tweet a few of the pearls provided by @JKrause and John McHugh <-who ALWAYS crack me up:
Next, as I literally tried to figure out where the rest of the educational part was going on, I bumped into David Roden, Director of Technology of Goodell & DeVries, a Baltimore, Maryland firm (http://www.gdldlaw.com). David and I met a while back on twitter when I hosted the weekly #legalchat and we’ve remained in contact. Since it was getting late anyway, and the weather was nice enough, David and I strolled down 6th Ave – to grab a beer before the dinner I was hosting at Reichenbach Hall (in honor of the launch of the Virtual Bar Association)
The bartenders and staff, beer and food were nothing short of authentic and absolutely fantastic! A great time was had by all and I definitely give Reichenbach Hall two solid thumbs up. Many thanks to everyone who joined me, including @FernSummer @OliverClarity, Vik Rajan, and @d_roden
To learn more about the Virtual Bar Association (or if you are actively employed by a law firm and want to join), click on the pix: